Weymouth and Portland Towns of Culture PR brief
The brief
We are inviting proposals from PR agencies/freelancers to develop and deliver a press and public
relations strategy for Weymouth & Portland, Towns of Culture 2025.
Fee
£8,000 (Not including VAT)
Timescale: January to December 2025
Deadline for applications: Sunday 15th December 2024
About Towns of Culture
The aim of the Dorset Town of Culture initiative – established by the Arts Development Company – is
to celebrate and shape the identity of a place through creative and cultural projects and events –
Dorset Town of Culture — Arts Development Company.
Portland and Weymouth have been awarded joint Towns of Culture 2025 and will deliver a
programme of extraordinary cultural, community events and activities across the towns in 2025. Both
towns have proud traditions of arts and culture, and will build on these as they move into the next
phase of their artistic and cultural development.
Weymouth and Portland’s bid REVEAL will bring opportunities to where people already live and visit,
helping to create lasting memories, develop confidence and grow ambition for the future. The
programme will amplify and highlight the wealth of creative talent already existing in the two towns
celebrating community and inviting new, exciting and innovative cultural events into our towns’
spaces.
REVEAL…community, place, talent, culture.
Aims
- Promote Weymouth & Portland, Towns of Culture 2025 brand and raise awareness and
understanding about the project with local and regional audiences. - Develop and deliver a press and public relations strategy for Weymouth & Portland, Towns of
Culture 2025
Delivery
- Create and pitch stories about Weymouth & Portland, Towns of Culture 2025 to press outlets
(online, print and broadcast) - Create and coordinate press engagement opportunities
- Act as press liaison for Weymouth & Portland, Towns of Culture 2025
- Manage a £2k advertising budget (this is in addition to the fee)
- Create shareable social media content for Weymouth & Portland, Towns of Culture 2025
- Work with Town of Culture Project Board to identify target audiences and develop press/media
and online strategies to reach these - Compile and monitor press information and maintain press cuttings and archive, including
online coverage
How to apply
Send your proposal to sandy@b-side.org.uk including the following:
- CV/client list
- Outline of your approach to the brief
- Sample strategy and potential press list
- Campaign ideas
The company/freelancer will be selected and invited to interview by members from The Town of
Culture Project Board (which includes representatives from arts, heritage, community groups and
Weymouth and Portland Town Councils).
If you have any questions about this brief or would like an informal chat about it please contact
sandy@b-side.org.uk to arrange a call.
Towns of Culture Project Board includes representatives from:
Dorset Council, Weymouth Town Council, Portland Town Council, Weymouth BID, b-side, Island
Community Action, Portland Sculpture & Quarry Trust, Houseworks CIC, Nothe Fort.
Further supporting information can be downloaded below:
ENDS